google-site-verification: google2b506b538982567d.html Jude J Taylor | Men's Fashion & Lifestyle Blog: April 2016

Monday, 11 April 2016

Vetements

French for ‘clothes’ and pronounced vet-MAHN; the new anti-fashion brand taking the industry by storm is being ran by Balenciaga’s new creative director: Demna Gvasalia. The Georgian-born, Antwerp fashion academy-trained designer has designed womenswear for Maison Martin Margiela and was the head designer for Louis Vuitton’s womenswear line. Demna, and his anonymous crew of experienced designer’s, head up the Parisian design collective and are moving against the traditional industry business model. Vetements has a strong celebrity following and has recently become extremely popular in menswear despite being a womenswear brand with the likes of Kanye West and Travi$ Scott donning the oversized sweats...
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